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RESEARCH PRODUCT

The Trust of the Information from Employer Rating Platforms

subject

description

Employer rating platforms are an important source of information for potential candidates to collect and provide information about the employer. The information is beneficial and different to official company information. The research investigates the reasons to use employer rating platforms by individuals. Trust is important for the exchange of information and use of employer rating platforms. The analysis of empirical data obtained in survey has been done with indicators of central tendency or location. For empirical data analysis it used ANOVA, t-test and Spearman correlation coefficient to investigate the significance of differences in evaluations between demographic groups. The research has been done by a survey of 514 participants who are living in Germany. The research provides the result that the use of employer rating platforms depends on demographic factors. The main result is that people trust employer rating platforms. They are aware that they can be manipulated with the information at employer rating platforms.