6533b7cffe1ef96bd1259073
RESEARCH PRODUCT
The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight, and Frustration
Maja ŠErićDamir KrešićJosip Mikulićsubject
Tourism Leisure and Hospitality Managementmedia_common.quotation_subjectKey (cryptography)Medical tourismFrustrationmedical tourism ; tourist satisfaction and dissatisfaction ; choice behavior ; impact-asymmetry analysisSample (statistics)MarketingPsychologyFactor structureTourismEducationmedia_commondescription
The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1,209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is located, have largest potentials to drive medical tourist delight and/or frustration, in accordance with the three-factor theory of customer satisfaction.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-01-19 | Journal of Hospitality & Tourism Research |