6533b7cffe1ef96bd1259093

RESEARCH PRODUCT

Research trends in retailing: a comparative approach Spain-Europe-USA

Teresa ValletAlejandro MolláIrene GilMarta Frasquet

subject

MarketingretailingThematic mapGeographyEconomyContent analysisComparative methodstate-of-the artGeographic regionsRegional scienceBusiness and International ManagementField (geography)research topics

description

This paper describes the evolution of research in retailing comparing three different geographic regions: Spain, Europe and the United States. Working on the basis of a bibliographic review of the academic research published between 1996 and 2000 together with a content analysis, the results of this study reveal a heterogeneous evolution in nine thematic areas related to the field of retailing. The differences are particularly noticeable when comparing those of Europe with those of the USA, and reveal different areas of interest over the last five years.

yearjournalcountryeditionlanguage
2002-08-01
10.1108/09590550210435273