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RESEARCH PRODUCT

La promoción de la actividad física en el lugar de trabajo: demanda de actividad física en dos mercados madrileños. (Promotion of physical activity at the worksite: The demand for physical activity in two markets located in Madrid)

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Promotion of physical activity at the worksite is part of the global strategies for health promotion. The introduction of physical activity programs at worksites requires an analysis of the current demand in specific contexts. This study analyzes the demand of physical activity among workers at two markets in Madrid: "Maravillas" and "Las Aguilas". It is hypothesized that in both markets latent demand (people that do not practice physical activity but are wishing to do so) prevails over actual demand (people that already practice physical activity) and absent demand (people that do not practice physical activity and do not wish to do so). Results show that this hypothesis is fulfilled at "Maravillas", where there is significant difference in favor of the latent demand (48%), while at "Las Aguilas" there are no significant differences among the types of demand, although the latent demand prevails (39.5%). This study verifies the existence of a potential demand for programs of physical activity at the studied markets, and it recommends beginning a pilot experience at 'Maravillas', mainly addressed to women aged 30-39 years.