6533b7d1fe1ef96bd125bb64
RESEARCH PRODUCT
Zrównoważona konsumpcja: istota - formy - nabywcy
subject
segmentationformy zrównoważonej konsumpcjisustainable consumptionsegmentacjasustainable consumption typeszrównoważona konsumpcjadescription
Multidimensional in esse the act of consumption, if the buyer takes into account the principles of sustainable development, become a challenge - also social and political. The patterns of strong and weak sustainable consumption fulfill in different degree the ethical warrant of intergenerational justice, then their effectiveness depends on the scalę of lifestyles change. Previous studies of sustainable consumption forms and consumers segments reveal polarization of purchasing decisions: proecologically or socially motivated, and an „intention-behavior gap”, hindering the prediction of market behavior. This problem can be reduced by the segmentation based on the single act of purchase analysis. The phenomenon of sustainable consumption recognition can still be described as incomplete, resulting in a number of specific problems that reąuire further research.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 | Logistyka Odzysku |