Search results for "segmentacja"

Zrównoważona konsumpcja: istota - formy - nabywcy

2016

Multidimensional in esse the act of consumption, if the buyer takes into account the principles of sustainable development, become a challenge - also social and political. The patterns of strong and weak sustainable consumption fulfill in different degree the ethical warrant of intergenerational justice, then their effectiveness depends on the scalę of lifestyles change. Previous studies of sustainable consumption forms and consumers segments reveal polarization of purchasing decisions: proecologically or socially motivated, and an „intention-behavior gap”, hindering the prediction of market behavior. This problem can be reduced by the segmentation based on the single act of purchase analys…