6533b7d1fe1ef96bd125bbaf
RESEARCH PRODUCT
Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology
Maqsood H. BhuttoAijaz A. ShaikhRavishankar Sharmasubject
purchase intentionautomobile industryostokäyttäytyminenelectric vehicle technologykuluttajakäyttäytyminenostopäätöksetympäristökysymyksetmaksuhalukkuushinnatsähköajoneuvottheory of planned behaviorautoteollisuussähköautotwillingness to pay moredescription
This study conducted an in-depth analysis of the factors affecting consumers’ intention to purchase and willingness to pay more for an electric vehicle (EV) in the developing-country context, extending the theory of planned behavior with two new variables: environmental concern and willingness to pay (WTP) a premium. Survey data were collected from 358 responses and were analyzed using partial least squares structural equation modeling. Multi-group analysis was conducted, and the moderating role of gender was examined. The findings showed the significant effects of the theory-of-planned-behavior variables and environmental concern on EV technology purchase intention. The present study provides theoretical contributions and policy guidelines concerning high (vs. low)-sensitivity consumer attitudes toward EV technology that marketers and automobile manufacturers can make use of when designing and strategizing their pricing strategies. peerReviewed
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-01-01 |