6533b7d1fe1ef96bd125bbe0
RESEARCH PRODUCT
Communication Health Check : Measuring Corporate Communication Performance
Marita Vossubject
scorecardauditperformance indicatorscorporate managementlaadunhallintadescription
A Communication Health Check, based on an existing tool for measuring communication quality, was customized for Finnish companies and supporting software was developed to create an online tool. A pilot measurement procedure was performed in a medium-sized company based in the country’s capital, Helsinki. The aim was to see if the tool would be useful in the Finnish context, and whether a benchmarking function or further customization would be preferred. The tool was considered easy to use by the respondents and its main function was considered to be enabling organizational learning. peerReviewed
year | journal | country | edition | language |
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2015-01-01 |