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RESEARCH PRODUCT

THROUGH CORPORATE SOCIAL RESPONSIBILITY TO GLOBAL COMPETITIVENESS FOR SUSTAINABLE DEVELOPMENT

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The goal of sustainable development is one of the most actual and stringent desideratum equally declaimed and assumed nowadays at all of the society’s levels – by individuals (politicians, academics, and civil society militants), organizations (firms as well as non-for-profit organizations of any kind) and authorities (local, national, regional, global). This goal offers to each one of them the opportunity to act responsible (through corporate social responsibility policies and practices developed by their management) but also the threat of falling into the trap of not reaching the global (sustainable) competitiveness that each one of them dreams about; so, it depends only on each and all of them to transform this goal from a meaningless slogan to a living and sustainable reality through a proper management approach.