6533b7d2fe1ef96bd125dd13
RESEARCH PRODUCT
Electoral digital communication : a new stage in the commodification of politics?
Philippe Haagsubject
Stratégie digitaleDigital marketingPolitic dataAnalyse du discoursCampagne électoraleDigital strategyData politiqueWebmarketingCommunication politique[SHS.INFO] Humanities and Social Sciences/Library and information sciencesElection campainDiscourse analysisPolitic communicationdescription
Online election campaigns and associated professional practices in digital and electoral communication have brought electoral work to new horizons where performance through web technologies and the exploitation of online data mark a new stage in the commodification of politics. Through digital communicators and specialists, campaign teams learn new methods and professional practices to manage an election campaign. The introduction of new digital tools for the administration of communication operations thus induces new processes whose object of this research is to be interested, on the basis of online supports and interviews, The European Parliament’s Committee on Employment, Social Affairs and the Working Environment, Employment, Social Affairs and the Working Environment, Employment, Social Affairs and Equal Opportunities, Employment and Social Policy.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2022-01-01 |