0000000000166953
AUTHOR
Philippe Haag
Electoral digital communication : a new stage in the commodification of politics?
Online election campaigns and associated professional practices in digital and electoral communication have brought electoral work to new horizons where performance through web technologies and the exploitation of online data mark a new stage in the commodification of politics. Through digital communicators and specialists, campaign teams learn new methods and professional practices to manage an election campaign. The introduction of new digital tools for the administration of communication operations thus induces new processes whose object of this research is to be interested, on the basis of online supports and interviews, The European Parliament’s Committee on Employment, Social Affairs …