6533b7d2fe1ef96bd125ed6b
RESEARCH PRODUCT
Intangibles - enhancing access to cities cultural heritage through interpretation
Daniela CiaffiPatrizia LombardiDan KnoxNicole MitscheFranziska VogtIan Coopersubject
Intangible cultural heritageGeography Planning and DevelopmentCultureHeritageGermanySettore SPS/10 - Sociologia Dell'Ambiente E Del TerritorioCommodificationCultural heritage managementHeritage interpretationThe NetherlandIndustrial heritageSociologyMarketingDestination marketingIntangible cultural heritageCommodificationbusiness.industryHeritage interpretationPublic relationsCultural tourismCitieCultural heritageItalyThe Netherlands Italy Germany Cities Heritage Culture Intangible cultural heritage Heritage interpretation Destination marketing CommodificationTourism Leisure and Hospitality ManagementbusinessTourismdescription
PurposeThe purpose of this paper is to utilise commodification for the conservation and promotion of cultural heritage in cities by developing interpretative strategies, specifically enabling access to intangible cultural heritage through its tangible parts.Design/methodology/approachIn total, three case studies were conducted in the cities of Amsterdam, Genoa and Leipzig, through a workshop cycle with destination and local tourism stakeholders and citizen representatives, to develop interpretative strategies for the cities.FindingsThe paper identifies tangible and intangible cultural heritage of the three cities, and integrates them into stories and outlines the development of an interpretative strategy for destinations independent from, but aligned with, the current marketing and positioning strategy development level.Research limitations/implicationsFuture research should examine the integration process of interpretative strategies and heritage interpretation of cultural heritage in marketing strategies, and in particular focus on the intangible aspects.Originality/valueThe article integrates and highlights the value of intangible cultural heritage and interpretation of cultural heritage in general for marketing purposes through the development of an interpretative strategy improving access to destinations' cultural heritage supporting destination management. The article adds to the research discussion of the commodification of cultural heritage.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 |