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RESEARCH PRODUCT

Michelin : du culte du secret à la transparence?

subject

description

Transparency the ultimate virtue of society, the guarantee of truth (?), between right and duty, is often expressed in opposition to secret or even lie. Organizations are faced with and often trapped between these extremes. The Michelin Corporation that will serve as the basis for our analysis is often presented as the Corporation of secrecy. As a real myth in our collective consciousness, it illustrates the dual relationship between transparency and secrecy, which appeared to have been successful given its longevity and ranking among the largest French leading companies in terms of CSR. From the materiality of objects and spaces to intangible rhetoric, the Group comprehensive communication policy is in keeping with this dialectical process while adapting it to the emerging issues of communication on the one hand but also maintaining some secrecy on the other, thus finding the necessary balance. Between aesthetics and ethics this analysis aims at understanding the tangible signs of transparency and how the company features them in many different forms.