6533b7d3fe1ef96bd1260667

RESEARCH PRODUCT

Minéralité du vin: représentations mentales de consommateurs suisses et français

subject

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Minerality in wines: mental expectations of Swiss and French consumers Today the concept of minerality in wines is omnipresent. It appears in marketing discourses, in oenological critics and commercial communication. However, there is no common agreement on a general definition. This paper aims to study the different expectations that Swiss and French consumers have about minerality. The multidimensionality of the term is reflected through stereotypes like the odor of flint, the impression of "sucking a stone", or referring to acidity or to the Terroir. Thus, the term minerality appears as a unstable concept and providing a precise definition remains consequently difficult for many consumers.