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RESEARCH PRODUCT

The Italian Euromelanoma Day: evaluation of results and implications for future prevention campaigns.

Maria Rita BongiornoM SuppaG AltomareSp CannavòR CapizziC CatricalàE ColomboMc FargnoliB FossatiP FrascioneP LisiM SantiniM ScalvenziK PerisItalian Investigators For The Euromelanoma Prevention Campaign

subject

MaleQuestionnairesPediatricsSkin NeoplasmsHealth BehaviorSurveys and Questionnairesinglese80 and overSettore MED/35 - Malattie Cutanee E VenereeMass ScreeningMedicineSkin cancerYoung adultChildMelanomaEarly Detection of CancerAged 80 and overintegumentary systemIncidence (epidemiology)Middle AgedDay screening campaignPredictive valueEuropeItalyChild PreschoolSunlightFemaleRisk assessmentCutaneous malignant melanomaAdultmedicine.medical_specialtyAdolescentDay screening campaign; Skin cancer; Cutaneous malignant melanomaDermoscopyHealth PromotionDermatologyRisk AssessmentYoung AdultHumansPreschoolMass screeningAgedbusiness.industrymedicine.diseaseSurgeryMelanoma detectionAnniversaries and Special EventsHealth promotionSkin cancerbusinessProgram Evaluation

description

Background Melanoma incidence/mortality is increasing worldwide. “Euromelanoma Day” is a pan-European campaign for skin cancer prevention. Results of the 2010 Euromelanoma Day in Italy are reported herein. Materials and methods A questionnaire was used to collect data on participants' characteristics and suspected skin cancers. Result A total of 1085 participants was screened (64.1% females, median age 44 years). Suspicion rate, detection rate, and positive predictive values for melanoma were 1.3, 0.28 and 21.4%, respectively. Poorly educated, ≥35 years old, pale-skinned males were at higher risk for skin cancer than highly educated, <35 years old, darker-skinned females, although the latter groups reported sun-seeking behaviors. Full skin examination and dermoscopy were performed in 85.5 and 79.2% of participants. Conclusions The 2010 Italian Euromelanoma Day produced good results in terms of melanoma detection/suspicion rates, likely due to the extensive use of full clinical and dermoscopic examinations. The campaign failed to attract many high-risk individuals. Targeted communication strategies are needed to this regard.

10.1111/j.1365-4632.2012.05783.xhttp://hdl.handle.net/11588/614891