6533b7d3fe1ef96bd1260bae
RESEARCH PRODUCT
Retail brand equity: a model based on its dimensions and effects
Géraldine MichelMaría Eugenia Ruiz-molinaIrene Gil-sauraAmparo Corraliza-zapatasubject
Value (ethics)Economics and Econometricsmedia_common.quotation_subjectretail brand equitySatisfactionPLSTrustFormative assessmentLoyaltyStore imagePerceived value0502 economics and businessLoyaltyBrand equityBusiness and International ManagementMarketingmedia_commonMarketing05 social sciencesEquity (finance)Variable (computer science)Order (business)[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingBusinessConstruct (philosophy)050203 business & managementdescription
International audience; Brand equity has been recognized as a key variable in both the academic and professional literature. This article aims to deepen the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is carried out with 300 consumers in three retailer categories, in order to analyze the relationships of the model. Due to the formative nature of two of the constructs, the analysis is developed through the partial least squares technique. From the analysis of the results, the importance of store image, perceived store value, and store awareness are seen as retailer equity dimensions. Additionally, this study confirms the relationship between retailer equity and the satisfaction–loyalty chain of effects.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-05-01 |