6533b7d3fe1ef96bd12614fa

RESEARCH PRODUCT

Mobile Banking Services Continuous Usage -- Case Study of Finland

Aijaz A. ShaikhKarjaluoto Heikki

subject

ta113Mobile bankingbusiness.industry05 social sciencesWord of mouthSample (statistics)AdvertisingRisk perception0502 economics and businessInformation systemmobile banking050211 marketingThe InternetBusinessMarketingta512Value (mathematics)Finland050203 business & managementConsumer behaviour

description

Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and continuous usage, and continuous usage and word of mouth. The frequency of usage of m-banking services and experience moderate the relationship between perceived value and continuous usage. We discuss the theoretical and managerial implications of the study results and present recommendations for future research.

yearjournalcountryeditionlanguage
2016-01-012016 49th Hawaii International Conference on System Sciences (HICSS)
https://doi.org/10.1109/hicss.2016.189