6533b7d4fe1ef96bd1262758
RESEARCH PRODUCT
Success and Internationalization: Analysis of the Textile Sector
Inés KüsterNatalia Vilasubject
MarketingInternationalizationmedia_common.quotation_subjectLoyaltyBusinessBusiness and International ManagementMarketingProfit (economics)media_commondescription
ABSTRACT The aim of the present paper is to investigate the relationship between business success and international involvement by examining international enterprises to see if they are more successful. To do this, 154 general managers in the textile sector were interviewed on two main groups of questions: (i) entry forms when going abroad; (ii) business results (sales, profit etc.) and competitive indicators (loyalty, satisfaction, image etc.) obtained.
year | journal | country | edition | language |
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2008-06-11 | Journal of Global Marketing |