6533b7d4fe1ef96bd1263011

RESEARCH PRODUCT

El NO-DO y la eficacia del nacionalismo banal

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El presente capítulo analiza la función del noticiario oficial del franquismo (NO-DO) como instrumento de nacionalización. A medios comunicación (radio, prensa...), NO-DO presenta características tendentes a la fijación de un estándar del régimen sin aristas. Evacuando la información política y renunciando a la actualidad informativa, el noticiario franquista, exclusivo y de obligatoria proyección, crea una letnía de lugares y protagonistas que conectan con una visión atemporal de la historia propia de una época de desmovilización, más que de activa movilización política. This chapter aims at analyzing the role played by the Spanish Newsreel termed NO-DO as a nationalization phenomenon during the Francoism (1943-1975). Recurring to M. Billig concept of 'Banal nationalism', the texts examines how the newsreel, unlike the press and the radio, avoids problematic issues in the information transmitted and embodies the standard voice of the regime. In so doing, the newsreel's guidelines express a demobilisation strategy rather than a mobilisation one and, given its screening in all theaters and its exclusivity, contributed to create a state of mind defined by a lack of information and the dominance of soft news. What is instead stressed is a general atmosphere full of symbols, sites of memory, characters, as well as curiosities, sports, narrator voices, and so on, that differentiates NO-DO's role from other newsreels from Europe as well as from the US.