6533b7d4fe1ef96bd126340b

RESEARCH PRODUCT

Value co-creation among hotels and disabled customers: An exploratory study

Susana NavarroLuisa AndreuAmparo Cervera

subject

MarketingValue theoryService (business)Market segmentationbusiness.industryValue (economics)Industria hoteleraBusinessService providerMarketingBusiness valueHospitality industryService-dominant logic

description

This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings. 1.480 JCR (2014) Q2, 55/115 Business UEV

yearjournalcountryeditionlanguage
2014-05-01Journal of Business Research
https://doi.org/10.1016/j.jbusres.2013.11.050