The suffering company: Consumer compassion towards companies exposed to negative events

6533b7d5fe1ef96bd1264f7e

RESEARCH PRODUCT

The suffering company: Consumer compassion towards companies exposed to negative events

Frank Huber Frederik Meyer Stephanie Huber

subject

Marketing media_common.quotation_subject Helping behavior Compassion Psychology Social psychology Applied Psychology media_common

year	journal	country	edition	language
2019-01-12	Psychology & Marketing

https://doi.org/10.1002/mar.21181

PEPhysical Sciences and Engineering
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LSLife Sciences
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