6533b7d6fe1ef96bd1265883

RESEARCH PRODUCT

Predictive variables of happiness in private sports centres

subject

description

The psychological investigation of happiness has increased significantly in recent decades to the point of becoming one of the most researched behaviours in the new field of Positive Psychology. However, relatively little progress has been made in happiness research and tests to evaluate happiness, and the Oxford Happiness Inventory (OHI), built by Argyle, Martin and Crossland (1989), is among the best-known and most accredited. Happiness has represented a challenging and frustrating quest for humanity, as there is no consensus on its definition. Bearing in mind that there are many ambiguous factors that can affect the happiness of the individual, this study focuses on analysing the variables of general satisfaction, future intentions and emotions of the users of a private sports centre to evaluate their relationships and their influences on happiness, with the goal of being able to predict their behaviour and help sports managers to develop appropriate marketing plans to improve the supply and meet user demand. For this, a sample of 202 users of a private sports centre (104 men and 98 women) was used, and a multiple linear regression was performed where the dependent variable was happiness and the independent variables were satisfaction, future intentions and emotions. The results showed that the emotions of pleasure and satisfaction are management variables that have a significant influence on the happiness of the user. These findings demonstrate that it is beneficial to know the management variables that can predict the happiness of sports centre users to enhance the user's wellness experience.