6533b7d6fe1ef96bd1265a37

RESEARCH PRODUCT

Challenges of tourism development in winter sports destinations and for post-event tourism marketing: the cases of the Ramsau Nordic Ski World Championships 1999 and the St Anton Alpine Ski World Championships 2001

subject

description

Previous research on winter sport destinations which have hosted big sport events suggested that there is a gap between the relevance of the systematic considerations of the specific challenges of tourism destination marketing and common practice. The study therefore investigates through individual interviews with key stakeholders (1) the level of agreement with central theoretical statements among stakeholders and key decision-makers at the Austrian destinations Ramsau (a traditional Nordic destination) and St Anton (a traditional Alpine destination) and (2) the relevance of this knowledge to the practical work of the key decision-makers at the destinations. The results show that there is no joint view on who is the key stakeholder of an event and, later in the event life cycle, of the event-induced tourism developments. Furthermore, the interviews clearly indicated that conflicting views evolve around the focus of the event-induced tourism impacts. In contrast to the expectation that an event will lead ...