6533b7d6fe1ef96bd12664b5
RESEARCH PRODUCT
Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call
Silvia Sanz-blasDaniela BuzovaElena Carvajal-trujillosubject
05 social sciencesGeography Planning and DevelopmentCruiseAdvertisingDestination imageModerationPort (computer networking)Group analysisTourism Leisure and Hospitality Management0502 economics and business050211 marketingMarketingPsychologyPractical implications050212 sport leisure & tourismTourismdescription
The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings of this study have a number of practical implications.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-10-05 | Current Issues in Tourism |