Understanding the Drivers of the Daily App Rank: The Role of Revenue Models

6533b7d6fe1ef96bd1266bd8

RESEARCH PRODUCT

Understanding the Drivers of the Daily App Rank: The Role of Revenue Models

subject

Mobile App Market Online distribution Econometric analysis.Settore ING-IND/35 - Ingegneria Economico-Gestionale

description

In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.

year	journal	country	edition	language
2015-01-01

http://hdl.handle.net/10447/147749

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