6533b7d6fe1ef96bd12670e0

RESEARCH PRODUCT

Aprender finanzas conductuales experimentando

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[EN] In an ever-changing economic and business environment, it is especially interesting that students learn, and experiment with their own decision-making, about behavioral finance. This experience will provide them with a better understanding of the economic agents’ behavior in different real- life situations (auctions, pricing, negotiations, investing and financing decisions). By experimenting, they acquire solid knowledge about biases, rational and irrational behaviors, and motivations that govern economic life. Controlled economic experiments in the classroom, a gamification learning methodology, allow students to better understand complex economic-financial concepts such as the herding behavior in online markets, credit market failures and possible solutions, or financial price-bubbles. We present the results of applying this gamification experience to the Master in Corporate Finance at the University of Valencia. The results show the students’ deep understanding of concepts and behaviors, and their satisfaction and involvement in the learning process, due to the methodology’s dynamic and ludic nature.