6533b7d7fe1ef96bd1267b73

RESEARCH PRODUCT

Social Franchising : A Bibliometric and Theoretic Review

Felicia NaatuIlan Alon

subject

MarketingKnowledge managementbusiness.industry05 social sciencesInternasjonal markedsføringPeer reviewContent analysisVDP::Bedriftsøkonomi: 2130502 economics and businessVDP::Business: 213International ledelse050211 marketingSociologyInternational managementbusiness050203 business & managementInternational marketing

description

Author's accepted manuscript. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 07/03/2019, available online: http://www.tandfonline.com/10.1080/10496491.2019.1584777. We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual framework of five factors providing insights into value creation, performance improvement, and minimization of failures among social franchises. The review responds to calls for theoretical explorations in the field and provides bases for further studies.

yearjournalcountryeditionlanguage
2019-03-07
10.1080/10496491.2019.1584777http://hdl.handle.net/11250/2595258