6533b7d8fe1ef96bd12696da

RESEARCH PRODUCT

Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016

Homero RodríguezRené GarzoziNéstor MontalvánJeyco Macías

subject

Work (electrical)0502 economics and business05 social sciences050211 marketingConsumer researchSample (statistics)SociologyAuditMarketingInclusion (education)050203 business & managementOff line

description

Inclusion of technology as part of business strategies has made consumers have other tools that help them to find information and making consumer decisions. It is here the importance of knowing influence of comments have in social networks in taking decisions of visits to restaurants. For this work, a qualitative method (focal group) was used in the first part and then a quantitative method was used (off line and online survey). The sample for focal group was made up by Equinoctial Technological University’s students in Santa Elena, the same ones belonged to the careers of Finance and Audit (7 students), Business and Business (1 student) and 2 graduates of the Finance and Audit. An experimental survey was conducted for 40 people and finally 342 people were surveyed in the Salinas city. The scientific method used was the hypothetical - deductive one.

yearjournalcountryeditionlanguage
2018-01-01
https://doi.org/10.1007/978-3-319-73450-7_94