6533b7d8fe1ef96bd126a283
RESEARCH PRODUCT
VISUAL BIASES IN TELEVISION CAMPAIGN COVERAGE
Hans Mathias Kepplingersubject
Linguistics and Language0508 media and communicationsContent analysisCommunication05 social sciencesFederal republic of germany050801 communication & media studies050109 social psychology0501 psychology and cognitive sciencesAdvertisingPsychologyInterrogationLanguage and Linguisticsdescription
Based on the results of an interrogation of cameramen who were considered experts for the application of camera techniques, a content analysis of camera positions in presenting the two candidates for the office of the Chancellor of the Federal Republic of Germany in the 1976 election was carried out. In addition, all verbal statements by journalists on positive and negative reactions of the public toward the two candidates as well as the optical display of positive and negative reactions were analyzed. Visual biases could be found evaluating the application of camera techniques by judgments of cameramen and confronting verbal and visual contents of television campaign coverage.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 1982-07-01 | Communication Research |