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RESEARCH PRODUCT

Succeeding in the French market:Recommendations for small businesses

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PurposeThe purpose of this research is make managerial recommendations for firms operating or planning to operate in the French market.Design/methodology/approachThis study reports findings from an in‐depth case study covering eight Finnish SMEs operating in the French market. To facilitate the understanding of the recommendations, the findings are discussed through typical features of the French culture.FindingsThe findings report the best practices of eight Finnish SMEs operating in France.Research limitations/implicationsAlthough the case study method made it possible to acquire detailed knowledge about the firms' internationalization, the findings can be generalized only to some extent.Practical implicationsManagers of family and other types of SMEs will find several practical tools to facilitate their business in the French market.Originality/valuePrior research has focused on managerial practices in France to a limited extent as compared to other countries.