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RESEARCH PRODUCT
Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management
Josep Crespo HervásMaría Huertas González-serranoVicente Prado-gascósubject
Value (ethics)media_common.quotation_subjectGeography Planning and DevelopmentApplied psychologylcsh:TJ807-830lcsh:Renewable energy sourcesstrategic planningManagement Monitoring Policy and LawCompetitive advantageStructural equation modelingPerception0502 economics and businessperceived valuelcsh:Environmental sciencesmedia_commonStrategic planninglcsh:GE1-350Renewable Energy Sustainability and the Environmentlcsh:Environmental effects of industries and plants05 social sciencessporting eventsBuilding and Constructionsustainabilitylcsh:TD194-195Scale (social sciences)marketing050211 marketingStrategic managementPsychologySport management050212 sport leisure & tourismdescription
The perception of sporting events spectators is a crucial area of research in the sport management field. These studies analyze different variables, the perceived value of which has gained relevance in recent years. By providing superior value to consumers, organizations can achieve a competitive advantage and guarantee their sustainability. However, a limitation found in the literature is that most of the scales used to measure it are one-dimensional or with single items, and do not provide enough information. Therefore, this study aims to analyze the psychometric properties of the Multidimensional Scale of Perceived Value (PVSE) for the evaluation of sporting events. The questionnaire was administered to a sample of 497 spectators with an average age of 36.57 years (SD = 12.23) at a basketball sporting event. The results showed the validity of the multidimensional structure of this scale for sporting events (&chi
year | journal | country | edition | language |
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2020-07-08 | Sustainability |