6533b7d9fe1ef96bd126d69e
RESEARCH PRODUCT
Measuring Brand Value: The Case of Romanian Public Traded Companies
Radu-alexandru ŞErbansubject
Entrepreneurshipintangible assetsSocial PsychologyHF5001-6182Economics Econometrics and Finance (miscellaneous)CorporationPower (social and political)0502 economics and businessRevenuegoodwillBusinessBrand equityComputingMilieux_MISCELLANEOUS050208 financeevaluationBrand namesRomanian05 social scienceslanguage.human_languageCommercebrand valueGoodwillComputerApplications_GENERALlanguageBusiness Management and Accounting (miscellaneous)050211 marketingBusinesscorporationdescription
Abstract Today most of the world's products benefit from a huge success because of a big brand. If in the past this was the case for the luxury industry where the power of branding it's reaching the consumer in the most impactful way. First by the mystery surrounding the brand, then by keeping the consumer as loyal as possible, the result being huge revenues for this brands, for, eg. LVMH, the largest group by revenue. But things are no longer the same, today the power of branding and huge revenues moved to another industry flourished, tech industry, where companies like Apple, Google, Facebook, Amazon, dominate their sectors benefiting from a strong brand name.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2018-12-01 | Studies in Business and Economics |