Search results for "ComputerApplications_GENERAL"
showing 10 items of 23 documents
3D models of humanoid soccer robot in USAR sim and robotics studio simulators
2008
This paper describes our experience in the simulation of humanoid soccer robots using two general purposes 3D simulators, namely USARSim and Microsoft Robotics Studio. We address the problem of the simulation of a soccer match among two teams of small humanoid robots in the RoboCup Soccer Kid-Size Humanoid competitions. The paper reports the implementation of the virtual models of the Robovie-M humanoid robot platform in the two simulators. Robovie-M was the robot used by our team "Artisti" in the RoboCup 2006 competitions. This paper focuses on the procedures needed to implement the virtual models of the robot and in the details of the models. We describe experiments assessing the feasibi…
World`s Most Valuable Brand Resonation With Categories of Different Customer Needs
2017
One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s market brand should resonate its ability to satisfy some of customer`s most universal needs. In this paper authors strives to find out which of the needs world`s most successful brands are resonating with. Therefore paper goal is to is to determine what customer needs world`s most valuable brands are primarily satisfying. First part of paper authors briefly evaluate Maslow theory of needs. In second part of paper authors identify main challenges …
EMPIRICAL RESEARCH ON COMPLEMENTARY SERVICES IN ROMANIAN GROCERY RETAILING
2012
The attaining of an adequate market positioning requires from the retail company not only a thorough study of consumers` needs and desires, but also an attentive differentiation of its customer service. The creation of comparative competitive advantages takes place/ occurs in grocery retailing not only through the operated retail format (supermarket, hypermarket, etc.) or retailer`s own brands, but also through the customer service being performed. After a succinct review of theoretical concepts assumed by retail service, the present article presents a classification of complementary retail services provided by grocery retailers in Romania. An empirical research carried out in two different…
A CRITICAL ANALISYS OF BRAND EQUITY EVALUATION METHODS
2012
Evaluating brand equity can be a difficult and complicated task in practice because it is almost impossible to capture the impact of all "brand-building blocks" and their impact on brand equity on a multidimensional level. Not only the brand itself determines its brand equity, but marketplace multipliers and consumer mindset also hold a significant importance in the process of evaluating brand equity. The aims of this paper are to highlight the applications and main critiques for each method and to suggest an approach that minimizes these drawbacks in order to propose a better method for evaluating brand equity.
Bio-inspired Sensory Data Aggregation
2013
The Ambient Intelligence (AmI) research field focuses on the design of systems capable of adapting the surrounding environmental conditions so that they can match the users needs, whether those are consciously expressed or not [4][1].
Measuring Brand Value: The Case of Romanian Public Traded Companies
2018
Abstract Today most of the world's products benefit from a huge success because of a big brand. If in the past this was the case for the luxury industry where the power of branding it's reaching the consumer in the most impactful way. First by the mystery surrounding the brand, then by keeping the consumer as loyal as possible, the result being huge revenues for this brands, for, eg. LVMH, the largest group by revenue. But things are no longer the same, today the power of branding and huge revenues moved to another industry flourished, tech industry, where companies like Apple, Google, Facebook, Amazon, dominate their sectors benefiting from a strong brand name.
A general framework for collecting and analysing the tracking data of cruise passengers at the destination
2016
Cruise passengers’ behaviour at the destination is a rather poorly investigated phenomenon. The single exit/entry point and the relatively brief visiting time, which characterize cruise passengers’ experience at their destinations, make the use of GPS technology particularly suitable for the analysis of such a relevant phenomenon. The aim of this research is to propose a general framework for collecting and analysing GPS tracking data relating to cruise passengers’ behaviour at their destination. The main prerequisites and research stages for the implementation of surveys on cruise passengers will be described and a set of tools and measures for the analysis of GPS tracking data will be pro…
Evaluation of IP over Bluetooth
2002
Masteroppgave i informasjons- og kommunikasjonsteknologi 2002 - Høgskolen i Agder, Grimstad The increasing use of Wireless technologies suggest that this kind of technology has a bright future. Today the most popular Wireless Local Area Networks are WLAN 802.11 and Bluetooth. They both have their strengths in different environments. Bluetooth was not initially an Internet technology, but over the years the focus on implementing Bluetooth nodes with Internet capability has increased. When we want to run IP over Bluetooth we need some kind of gateway to the Internet from Bluetooth, a network access point. This will be an important device in the thesis. The Bluetooth Special Interest Group has…
Machine consciousness: A manifesto for robotics
2009
Machine consciousness is not only a technological challenge, but a new way to approach scientific and theoretical issues which have not yet received a satisfactory solution from AI and robotics. We outline the foundations and the objectives of machine consciousness from the standpoint of building a conscious robot. © 2009 World Scientific Publishing Company.
Crowdsourcing: An Application of Promotional Marketing
2015
Groups are more creative than individuals; therefore, they also contain more knowledge, and this assumption represents the central principle of crowdsourcing. The term “crowdsourcing” is a contraction of the words crowd (a large number of people) and outsourcing (the use of external assistance or help). The crowdsourcing concept was popularized and clearly defined in a Wired Magazine article published by the American journalist Jeff Howe in 2006, and since then, it has been implemented in a wide range of industries. Nowadays, with the proliferation of the crowdsourcing practices, it has become necessary to clearly define what crowdsourcing really is and what its specific limits are. So, whi…