Search results for "ComputerApplications_GENERAL"
showing 3 items of 23 documents
The Value of Brand Equity
2013
Abstract This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.
METHODS OF SUPPLIERS EVALUATION IN ROMANIA
2015
My topic is methods of suppliers evaluation and it contains several subtopics. The first one includes the most popular factors which are influencing choice of supplier. Second is for Finding Supplier Lists the other one is about submit all information and making a choose which supplier is the most appropriate for as. My report is also connected with the practical part of the problem. All this factors influencing choice of supplier are very important especially in our days, because there are a lot of different suppliers on the market and if we want our company to be the best we have to make right decision about our supplier.
Experiencing ethical retail ideology in the servicescape
2020
Studies of the ideological underpinnings of retail stores have improved our understanding of consumers’ retail experiences in brand and national ideology contexts. In retailing, ideology is manifested in retail spatial settings through tangible and intangible cues in servicescapes. This study expands our knowledge on ethical retail ideology by exploring how servicescapes convey cues that shape consumption experiences and foster ethical consumption. Data from an ethnographic study highlight how consumption experiences in physical retail spaces embedding a particular ethical ideology can be thematised as aesthetics, nostalgia and care. We show that the material and discursive aspects in servi…