6533b863fe1ef96bd12c78e2
RESEARCH PRODUCT
The Value of Brand Equity
Camelia BudacLia Baltadorsubject
Value (ethics)business.industryBrand awarenessbest brandsGeneral EngineeringEnergy Engineering and Power TechnologyAdvertisingBrand valuationbrand equityBrand managementCorporate brandingBrand extensionComputerApplications_GENERALbrandBrand equityMarketingbusinessbrand valuationComputingMilieux_MISCELLANEOUSCapitalizationperformance indicators.description
Abstract This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Procedia Economics and Finance |