0000000000245465
AUTHOR
Lia Baltador
L’intégration Monétaire de la Roumanie entre Couts et Bénéfices
Il n’y a pas dans notre pays de stratégie qui concerne bien techniquement l’adoption de l’euro. Il s’imposerait d’essayer, quoiqu’il soit trèstéméraire, d’identifier le moment opportun pour l’introduction de l’euro. Ce n’est pas facile mais il faut s’y mettre puisqu’il s’agit de faire suivrel’évolution et l’identification des tendances d’intégration de la Roumanie dans la zone euro, de faire également attention aux modèles d’intégrationmonétaires développés en Europe et bien entendu de mettre en place des scénarios alternatives pour la Roumanie. Et tout cela tout en évaluant deprès les coûts et les bénéfices de l’adoption de l’euro car l’intégration monétaire de la Roumanie est bien importa…
Using Design Thinking to Redesign the Educational Experience
In a world that is ever changing and full of uncertainties, there is an undeniable need to equip students with competencies that exceed cognitive knowledge, thus enabling them to develop their individual potentials. Using case study methodology, Design Thinking and ProblemBased Learning, this paper presents a program that brought together students and teachers from different faculties with the purpose of developing innovative solutions to important and pressing societal challenges. Given the unprecedented context generated by the worldwide spread of SARS–COV2 Virus, the program challenged students to find solutions to redesign the educational process. The aim was to equip them with the skil…
Brand Communication Challenges in Getting Young Customer Engagement
Abstract It is important for the Brands of products and services that address young people to get to know very well this consumer segment, although they are extremely open minded, bold, friendly and great fans of brands. Nevertheless they are not so easy to deal with or to be convinced by one brand or another, but once they prove to be loyal they are highly valuable. In order to win their loyalty, companies must take into account a certain number of aspects.
MEASURES FOR STIMULATING COMPETITION ON MOBILE SERVICES MARKET IN ROMANIA TO MAXIMIZE BENEFITS FOR END USERS
In the last years, the market of mobile services in Romania had a huge success; the number of users of this type of services is constantly growing. The interest of the investors who were encouraged by statistics and have recently appeared on the market shows that Romanians are leaders in mobile services and that people are very attached to their mobile devices. ANCOM – the National Authority for Administration and Regulation in Communications) is the institution governing the mobile services market in Romania which establishes the rules and ensures that the market players comply with these regulations. Its mission is to ensure arbitrage on the communications market and genuine competition f…
Open Government – A Long Way Ahead for Romania
Abstract Although the topic of OPEN Government isn’t quite as new, the citizens of the world seem not to have acknowledged the responsibility they share with the authorities in really implementing it. Thus some progress has been made, there is still a long way ahead with regard of the active participation of the citizens, on one hand and the mitigation of the still existing extensive state secrecy, on the other. Romania has committed to achieve the goals stated in the Open Government Partnership, but there are still many things to be considered. The main aspects analyzed in this paper are: fiscal transparency, access to information, Disclosures Related to Elected or Senior Public Officials …
The Value of Brand Equity
Abstract This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.