0000000000462558
AUTHOR
Camelia Budac
Study on the Reputation of the (MASS) Media in Romania
Abstract Part of a bigger research project conducted by Media Reputation Lab (Media REP Lab) on the reputation of media in Europe, the study explores the reputation of media among informed population in Romania. A sample of 100 cases was involved in the online survey taking place in December 2019. The results provide a description of the country’s media reputation (media in general: radio, print, digital and television). For each one of these media, the valuation obtained by each of the reputational attributes (credibility, rigor, impartiality, willingness to rectify) by the informed population would be indicated. Moreover, insights on the knowledge and use, as well as on the reputation (ov…
Brand Communication Challenges in Getting Young Customer Engagement
Abstract It is important for the Brands of products and services that address young people to get to know very well this consumer segment, although they are extremely open minded, bold, friendly and great fans of brands. Nevertheless they are not so easy to deal with or to be convinced by one brand or another, but once they prove to be loyal they are highly valuable. In order to win their loyalty, companies must take into account a certain number of aspects.
Theoretical Approaches on Successful Email Marketing Campaigns
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs. While there have been many predictions for years that email marketing will be replaced withsomething else, it remained one of the most useful ways to reach current and potential customers. This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed), given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results …
MEASURES FOR STIMULATING COMPETITION ON MOBILE SERVICES MARKET IN ROMANIA TO MAXIMIZE BENEFITS FOR END USERS
In the last years, the market of mobile services in Romania had a huge success; the number of users of this type of services is constantly growing. The interest of the investors who were encouraged by statistics and have recently appeared on the market shows that Romanians are leaders in mobile services and that people are very attached to their mobile devices. ANCOM – the National Authority for Administration and Regulation in Communications) is the institution governing the mobile services market in Romania which establishes the rules and ensures that the market players comply with these regulations. Its mission is to ensure arbitrage on the communications market and genuine competition f…
Open Government – A Long Way Ahead for Romania
Abstract Although the topic of OPEN Government isn’t quite as new, the citizens of the world seem not to have acknowledged the responsibility they share with the authorities in really implementing it. Thus some progress has been made, there is still a long way ahead with regard of the active participation of the citizens, on one hand and the mitigation of the still existing extensive state secrecy, on the other. Romania has committed to achieve the goals stated in the Open Government Partnership, but there are still many things to be considered. The main aspects analyzed in this paper are: fiscal transparency, access to information, Disclosures Related to Elected or Senior Public Officials …
The Value of Brand Equity
Abstract This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.
Linking Online Marketing Practices in Romania to Global Trends
The very fast online transformations cause rapid changes in consumers’ behavior and, implicitly, the need for businesses’ adaptation to market trends and wants. We are now at that moment when a business’s survival and development essentially depend on understanding the importance of marketing and on adjustment to online marketing trends like ultimate elements in bringing its success. Thus, online marketing is a business culture, an entrepreneurial mindset in all over the world, for each type of business. This paper aims to give an overview on Romanian online advertising market by presenting data, trends, and main players. Many recent studies showed that the online is in a growing process, a…