6533b7dafe1ef96bd126ec49
RESEARCH PRODUCT
Le culte en quête de signes. Une lecture de la campagne du « Denier de l’Église »
Stéphane Dufoursubject
Religion catholiquecultPhilosophy[SHS.INFO]Humanities and Social Sciences/Library and information sciencesCatholicism020207 software engineeringEglise02 engineering and technologyGeneral Medicinestratégies[SHS.INFO] Humanities and Social Sciences/Library and information sciencesgiftssemiotics020204 information systemsthe Catholic Churchsémiotique[ SHS.INFO ] Humanities and Social Sciences/Library and information sciences0202 electrical engineering electronic engineering information engineeringFund raisingcultestrategyCatholic religionHumanitiesdondescription
Using a semiotic approach, this article analyses the communication actions of the Catholic Church, from a de-centred point of view. Indeed, rather than focusing on the communicational values of the evangelical message, we examine the way that the Church communicates outside its institutional and spiritual sphere, in the profane world of the media, through the example of the "campagne du Denier" fundraising campaign. This is both a fundraising activity, and a message aimed at Catholics, in a sector - public charity and donations - which is highly competitive. As a result, the Church must (re)define its position, the public that it constructs through its discourse, and its discourse itself, in terms of a new contract. What strategy underlies this annual campaign?
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2010-03-01 |