6533b7dbfe1ef96bd126fde2

RESEARCH PRODUCT

Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns

Uta RussmannMelanie MaginNicole PodschuweitJörg Haßler

subject

Communication05 social sciencesMedia studies050801 communication & media studiesPolitical communicationLibrary and Information Scienceslanguage.human_language0506 political scienceGermanFourth AgePolitics0508 media and communicationsContent analysisComparative researchNational electionPolitical science050602 political science & public administrationlanguageMulti method

description

Starting from the contribution to the discussion on a fourth age of political communication, here we argue that, as a consequence of how the Web 2.0 has changed political campaigns, the theoretical...

https://doi.org/10.1080/1369118x.2016.1254269