6533b7dbfe1ef96bd127086c

RESEARCH PRODUCT

Consumer Information Systems as Services

Martin BastekTuure TuunaneLesley A. Gardner

subject

Service (business)Knowledge managementbusiness.industryMass customizationmedia_common.quotation_subjectIPTVContext (language use)Conceptual frameworkInformation systemQuality (business)BusinessMarketingEmerging marketsmedia_common

description

Consumer Information Systems (CIS) are a type of information systems that provides services to consumers instead of addressing users in traditional organizational settings, such as Internet based television. Services typically involve a trade-off between achieving high service productivity and quality. The use of service mass customization to successfully address these issues of both productivity and quality in a service context is proposed. We suggest that the development of Consumer Information Systems as Services (CISaS) may achieve such service mass customization. This paper presents a conceptual framework and investigates how it applies to a set of Internet Protocol Television (IPTV) offerings as an emerging market in New Zealand. Full paper available at http://doi:10.4018/978-1-5225-2139-6.ch008

yearjournalcountryeditionlanguage
2017-01-01
https://doi.org/10.4018/978-1-5225-2139-6.ch008