6533b7dbfe1ef96bd12713c4

RESEARCH PRODUCT

Internationalization of service industry firms: understanding distinctive characteristics

José Pla-barberPervez N. Ghauri

subject

InternationalizationProcess (engineering)business.industryManagement of Technology and InnovationStrategy and ManagementManufacturing firmsBusinessInternational businessMarketingTertiary sector of the economy

description

Internationalization process and strategies has been a popular topic among international business researchers for some time. However, most of these studies deal with manufacturing firms and researc...

https://doi.org/10.1080/02642069.2012.662498