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RESEARCH PRODUCT
Internationalization of service industry firms: understanding distinctive characteristics
José Pla-barberPervez N. Ghaurisubject
InternationalizationProcess (engineering)business.industryManagement of Technology and InnovationStrategy and ManagementManufacturing firmsBusinessInternational businessMarketingTertiary sector of the economydescription
Internationalization process and strategies has been a popular topic among international business researchers for some time. However, most of these studies deal with manufacturing firms and researc...
year | journal | country | edition | language |
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2012-05-01 | The Service Industries Journal |