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RESEARCH PRODUCT

Segmentation of low-cost flights users at secondary airports

Esther Martínez-garciaMarcelo Royo-vela

subject

Aviationbusiness.industryStrategy and ManagementTransportationSample (statistics)AdvertisingManagement Monitoring Policy and LawDestinationsLow-cost carrierTourist destinationsSegmentationBusinessMarketingLawTourism

description

Abstract Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain.

yearjournalcountryeditionlanguage
2010-07-01Journal of Air Transport Management
https://doi.org/10.1016/j.jairtraman.2010.01.003