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RESEARCH PRODUCT

The Impact of COVID-19 on the Rent-a-Car Industry

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Without any doubt, coronavirus disease slumped global economies in an unparalleled crisis, one of the worst downturns since 2008. COVID-19 not only affected negatively the tourism industry but also other service sectors. To some extent, governments have adopted two different dispositions against the virus. While some nations imposed a strict lockdown, others privilege the consumption and domestic circuits of payment. In its history, the tourism industry has never faced a crisis of this caliber, and its impacts remain unsure even to date. Although the interests and studies evaluating the impact of COVID-19 have captivated the attention of countless scholars, less attention has been given to the rent-a-car industry, which occupies a central position in the tourist system. As substitute competitors of train, bus, and airplanes, the rent-a-car organizations seem to be a quintessential actor of the tourist system. Of course, because we live in a world without tourists, empirical-based studies do not abound these days.