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RESEARCH PRODUCT
Media work in change: Understanding the role of media professionals in times of digital transformation and convergence
Nando MalmelinMikko Villisubject
Media managementammattilaiset050801 communication & media studiesmuutos0508 media and communicationsrole of media0502 economics and businessSociologyta518Social sciencedigitalisaatiota512convergencekonvergenssibusiness.industryVantage point05 social sciencesMedia industryDigital transformationGeneral Social SciencesprofessionalsMedia relationsPublic relationsjoukkoviestimetDigital transitionmedia-alamedia workWork (electrical)ammatillinen kehitysdigital transformation050211 marketingConvergence (relationship)businessdescription
© 2017 John Wiley & Sons Ltd. This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-01-01 |