6533b7dcfe1ef96bd127324b

RESEARCH PRODUCT

LA VEU INSTITUCIONAL DELS EDITORIALS EN LES REVISTES PODOLÒGIQUES ESPECIALITZADES / THE INSTITUTIONAL VOICE OF LEAD EDITORIALS IN SPECIALIZED PODIATRY JOURNALS

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Dins el motlle macrogeneric que son les revistes especialitzades podologiques, els generes mes academics son els articles d’investigacio i els de revisio. Les altres seccions, comencant per l’editorial quan n’hi ha, tendeixen a activar la cohesio grupal i reforcar el sentit identitari d’una manera mes visible. Els editorials exerceixen el carrec de portaveu dels editors, sovint del gremi sencer i, com a porta d’entrada a la publicacio, opten sovint pel format epistolar o se serveixen de titulars cridaners que s’aproximen a la retorica periodistica, ben ensinistrada en els usos metaforics, com veurem. En aquest treball observarem en gran mesura la funcio de la veu institucional a l’hora de dirigir les inercies professionals del col·lectiu en general. Aquesta influencia es possible gracies als editorials de les revistes especialitzades, on s’encarnen diferents tipus de discurs. Aixi podrem observar diferents perspectives d’editorials amb funcions i finalitats molt variades, que al capdavall intenten marcar el full de ruta general de la professio. Paraules clau: editorials, revistes especialitzades, gremi professional, comunitat de practica. A bstract: In general terms, among the materials published in podiatry journals, articles reporting research and literature reviews represent the most academic genres. Other sections, especially lead editorials, when they are published, tend to appeal more to group cohesion and reinforce a sense of identity in a more visible way. Editorials act as the voice of a journal’s publishers, and often of the whole professional group. As the opening text of a journal issue, editorials are often presented as letters from the editor, or they use the sort of attention-grabbing headlines that are often present in journalistic rhetoric, often highly effective in the use or metaphor, as this paper will show. This article focuses on the function of the institutional voice as it acts to guide the professional direction of the field of podiatry in general. This influence is possible thanks to the editorials in the specialized journals, where different types of discourse coexist. We will observe different approaches taken by editorials with a wide range of functions and purposes, but which, overall, work to set the course of the profession as a whole.Key words: editorials, specialized journals, professional group, practical community,