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RESEARCH PRODUCT
Conceptualization and Examination of Success Factors in the Banking System
Marian MocanBen-oni ArdeleanLucian-ionel CiocaSimona RusLarisa Ivascusubject
ConceptualizationTechnological changekey succes factor05 social sciences0211 other engineering and technologiesGeneral EngineeringEnergy Engineering and Power Technologybusiness strategyContext (language use)strategic planning02 engineering and technologyCompetitive advantageCompetition (economics)GlobalizationOrganizational behavior021105 building & construction0502 economics and businessEconomicscompany performanceMarketingGlobalizationEconomic stability050203 business & managementdescription
Abstract Banking competition has intensified in recent years, largely due to globalization, technological process and economic instability. The banking system in this context is supplied with considerable challenges, with customers’ characteristics, needs and desires consistent with the current environment (globalization, technological change and economic crisis). It is necessary to identify those features that contribute to the development of competitive advantage. In this sense, this paper shows the results of the analysis of success factors in the banking system. To obtain the results the following methods were used: in-depth questionnaire (for experts), questionnaire (for customers), observation of public information and experimentation by numerous visits conducted. These actions are taken in order to discover and define the characteristics of organizational behavior and clients. The results consist of capitalization and conceptualizing a framework for the features that will underpin the development strategies of the banking system in times of economic instability.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 | Procedia Economics and Finance |