6533b7ddfe1ef96bd1273fc6
RESEARCH PRODUCT
The Consumer Resistance Behavior towards Innovation
Cecilia-roxana AdamViorel Cornescusubject
Perspective (graphical)General EngineeringInnovation processEnergy Engineering and Power TechnologyResistance (psychoanalysis)innovationconsumer behavior.Consumer resistanceWork (electrical)Order (exchange)Businessresistance to innovationMarketingConsumer behaviourIndustrial organizationdescription
Abstract The purpose of this work is to identify and analyze consumer resistance in order to understand this concept in the area of resistant behavior. The paper converges on studying the resistance to innovation from a theoretical perspective and to show it importance in innovation process. The paper concludes bydescribing the complexity of resistance to innovation, its forms and effects on the behavior of consumers and market. Although most authors focus their research on positive adoption decisions, this paper instead focus on developing insight into the relatively underdeveloped area of resistant behavior literature by presenting key concepts of resistance to innovation.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Procedia Economics and Finance |