The effectiveness of advertising alcohol products in sports sponsorship

6533b7ddfe1ef96bd12751cf

RESEARCH PRODUCT

The effectiveness of advertising alcohol products in sports sponsorship

Josep Crespo-hervás Manuel Alonso-dos-santos Carlos Pérez Campos

subject

Marketing Congruence (geometry)Alcohol products Eye tracking Advertising Psychology Applied Psychology

year	journal	country	edition	language
2020-01-04	Psychology & Marketing

https://doi.org/10.1002/mar.21325

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