6533b7ddfe1ef96bd12754c7

RESEARCH PRODUCT

Who Can See My Stuff? : Online Self-Disclosure and Gender Differences on Facebook

Sakari TaipaleManuela Farinosi

subject

self-disclosure gender visibility rules privacy management FacebookFacebookComputer Networks and CommunicationsInternet privacyprivacy management050801 communication & media studiesSample (statistics)visibility rulessukupuoli0508 media and communicationsyksityisyysgenderta518Everyday lifebusiness.industryCommunication05 social sciencesVisibility (geometry)050301 educationta5142Privacy managementta5141Self-disclosureself-disclosurebusinessPsychologynäkyvyys0503 educationyksilönsuoja

description

This study investigates the gendered privacy practices and concerns on Facebook, by leaning on the idea of privacy management as a form of digital labour. We analyse if young Facebook users are more concerned about the privacy against other users than against Facebook as a company or against third-party partners. We also analyse if privacy concerns and visibility rules are differentiated by gender. Using a structured online survey, we collected responses from a sample of 813 Italian university students (aged 18-34). Our results show that the respondents have just slightly more privacy concerns against other users than against Facebook, and much less against third-party partners. Unlike a majority of previous studies, we show that women are consistently more concerned about privacy-related risks than men, which can be associated with efforts to take care of digital labour in their everyday life.

10.15847/obsobs12120181129http://juuli.fi/Record/0330869718