6533b81ffe1ef96bd12782fc
RESEARCH PRODUCT
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
Simona VinereanAlin OpreanaIuliana CetinaLuigi Dumitrescusubject
jel:M10marketing influencesjel:M31utilitarian factorslcsh:Marketing. Distribution of productstourismlcsh:HF5410-5417.5hedonic factors utilitarian factors marketing influences tourism consumer behaviorhedonic factorsdescription
Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impact consumer behaviors in tourism. Thus, in this article, we explore the receptivity of consumers in terms of certain types of influences, exogenous and endogenous, to hedonic and utilitarian factors related to a tourism package. To examine these research questions, we employ exploratory factor analysis, confirmatory factor analysis, and structural equation modelling on a sample of 150 tourists from Europe and North America.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-06-01 | Expert Journal of Marketing |